Leaflet PrintingLeaflet is a single page hand out used for publicity. It is also named as flyer or hand bill. Flyers or leaflets are distributed among people in thickly populated streets, junctions, traffic signals and crowded places; like theatre, fair, public gathering, events etc. They are used for instant advertisement in a large scale. Such marketing is adopted by small business groups or individuals to publicize their activities or business. Distributing flyers is a very effective way of direct marketing which has become popular in late ?80s. Flyers are also distributed along with news papers and journals, at shopping arcades along with the bills and articles purchased. This is an effective way to support the advertising of other related products. The advantage of flyer marketing is it is cheap and easy to reach the people. The cost of printing such pampphlets depends on the papers used, printing quality and volume of production. Present day desktop publishing has made the
Leaflet Printing job easy, attractive but cost effective. The success of a flyer campaign depends on how attractive the flyers are. The content of an attractive flyer should be short, effective, to the point and innovative. The organization of the content is also important along with the
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